I’m a Canadian (and Australian) Design Specialist based in Sydney. I studied graphic design at University in Canada where I started my design career before moving to Sydney.
I didn’t realise it at the time, but the experience of designing for audiences of different cultures has really elevated my craft and helped shape my learning and approach.
It’s actually a perfect example of the importance of customer centricity and localisation. Consider cultural nuances of an audience to determine if they will/won’t take to a certain strategic approach.
My history alongside my work experience, has had a profound effect in revealing to me my love for problem solving.