Using a mix of strategic UX thinking and hands-on UI design to own and deliver projects that are customer centric, technically considered and business minded. An empath digging into customer drivers and pain points to deliver real value. Also strategically using balance and adaptability as key skills to guide the best pivoted outcome, when required due to a technical constraint or a shift in business goals.

Delivering across the full end-to-end process: UX discovery, stakeholder and user interviews to understand customers and journeys, defining hypotheses for CRO testing, user testing design ideas, wire framing, prototyping and designing in high-fidelity UI using Figma and briefing the wider team for a smooth delivery.

Experience in both agency and in-house within companies. I’ve worked across many brands often in Agile squads collaborating cross functionally while also aligning to the broader design chapter.