Krispy Kreme
Project
Employer Brand
Agency
- We Are Unity
Deliverables
- Concept
- Art Direction
- Employer branding
- Design
- Photoshoot
- Video shoot
- Employee acquisition video
- Campaign
- Digital ads
Heroing diversity and inclusion
Challenge
Enhance the existing employee culture to support in the delivery of planned business growth by switching employees from maintenance mode to growth mode. Clarifying who Krispy Kreme is and how their people work together. In addition, articulate the positive culture and educate potential candidates to secure capabilities for growth.
Solution
Clearly articulate, through messaging and engaging visuals, the benefits of Krispy Kreme as an employer. The employee culture is very positive and has a family feel that’s very inclusive. Although Krispy Kreme’s employees are happy and already love the brand, we needed to share this with prospective talent and raise awareness of the brand. We did this by articulating that even though each individual may play a small role in the big picture, their contribution has a much larger impact than they may see. It’s all about Little moments, big possibilities. Every moment counts, and those moments all add up.
Employer value proposition video
Brand hero images
Employer brand guidelines
Careers promotion on website
